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保费 Retail 服务


As the retail industry evolves, the new 保费 Retail 服务 brand positions the company as a visionary partner – not just a third-party labor provider.

零售新时代

30多年来,高级零售服务已帮助主要制造商和零售商与客户建立联系,提高知名度并促进销售。但是,随着行业的发展超出了店内活动,Premium希望确保其在出色的品牌宣传和现场销售中的声誉不会’使其与日俱增的数据和技术能力相形见over。

每个决定的背后

We developed a new 保费 brand story that leads with consulting and data, a visionary position that allows them to communicate their value in any setting. To highlight their expertise quickly, we even bundled their dozens of solutions into four clear categories, including brand advocacy and strategy.

现代品牌重塑

As we translated this into a visual identity, we envisioned 保费 as a modern brand on par with many of the consumer clients they serve. After all, shouldn’t a company that works with brands like Oculus look just as sleek and forward thinking?

 

In a sea of red and blue competitors, we gave 保费 an unexpected and ownable color palette. We added depth with modern patterns and a flexible decision tree graphic device. These elements are used across their 新网站 和其他营销材料。

一个看似简单的徽标

这些决策树点在徽标中“隐藏”。它们分别代表数据点。连接起来,他们成为买家’购买途径– 保费知道如何影响的途径。第三个点也是一个句点,因此得名“Premium” and the statement it makes about quality more emphatic. 保费. Period.

专为灵活性而打造

The entire brand is simple and flexible enough to work as a container for client brands. As the 保费 team creates proposals and case studies, they can easily incorporate client colors and imagery to illustrate the partnership they’ll build together.

拥抱品牌

The 保费 team has truly embraced the brand, applying it to their office signage, prospective client proposals and employee swag. With their new look and messaging platform, 保费 is poised to take full control of their reputation.